BBE 
Insights

Bluebarna POV — November, 2025 Why good intentions aren’t enough in the age of AI. As organizations race to adopt artificial intelligence, a curious paradox emerges: AI is often easier to collaborate with than our human colleagues. While teams rate themselves highly on willingness to collaborate, a deeper investigation reveals a persistent lack of trust, alignment, and clarity. THE ILLUSION This article explores the illusion of collaboration inside modern organizations, expos

Bluebarna POV — September, 2025 Pharma has long treated HR as the silent engine. But in a world where molecules are born in ecosystems and AI is rewriting work, the People function must become an active creator of value. A Fortress of Silos Thirty years ago, the HR department in a pharmaceutical company was a fortress. Recruitment, payroll, training, development—each lived in neatly stacked silos, all under the command of the HR director. It was vertical, centralized, and unq

Bluebarna POV — October, 2025 How Pharma’s Value is Transforming and Why Few Capture It Over the past 40 years, pharma has reinvented how it creates value. From massive product-centered sales models to complex (eco)systems that blend therapies, services and technology. This evolution has brought innovation but also complexity: overlapping roles, inflated structures, and loss of focus. The future doesn’t belong to those with the best product, but to those capable of orchestrat